HBO Max Returns to Fresno…

HBO Max Returns: Warner Bros. Discovery Reverts Max Branding—What Viewers in Fresno, CA Should Know

In a major streaming update, Warner Bros. Discovery has officially brought back HBO Max, retiring the short-lived “Max” name. The HBO Max app has been rebranded across devices nationwide, including for users in Fresno, California, restoring the premium identity that viewers originally trusted.

The change comes after a confusing three-year stretch that began with the 2022 WarnerMedia-Discovery merger. In an effort to appeal to broader audiences, the company dropped “HBO” from the platform’s name and introduced “Max” as a catch-all streaming service for both HBO Originals and Discovery+ content. However, the blend of gritty dramas like House of the Dragon and True Detective with reality shows like Property Brothers and MythBusters created identity issues and viewer backlash.

Now, HBO Max is back with a renewed focus on premium, adult-oriented content. While some family-friendly titleswere removed in late 2024, popular HBO and Discovery shows remain available for now. Warner Bros. Discovery is also planning a split, which may result in Discovery content leaving the platform entirely by 2026.

For Fresno residents and other streamers across the U.S., the takeaway is simple: the trusted HBO Max streaming service is back, bringing high-quality entertainment under the original brand name.